上汽大眾汽車有限公司

上汽大眾汽車有限公司（簡(jiǎn)稱“上汽大眾”）是一家中德合資企業(yè)，由上汽集團(tuán)和大眾汽車集團(tuán)合資經(jīng)營(yíng)，中德雙方投資比例各為50%。上汽大眾于1984年10月簽約奠基，總部位于上海，累計(jì)產(chǎn)銷近3000萬(wàn)輛。

上汽大眾目前生產(chǎn)與銷售大眾、奧迪和斯柯達(dá)三個(gè)品牌30余款產(chǎn)品，覆蓋轎車、SUV、MPV等細(xì)分市場(chǎng)。其中，大眾品牌車型包括Polo、朗逸新銳、朗逸、凌渡、帕薩特家族、途觀家族、途昂家族、途岳家族、途安、威然、ID.純電家族等產(chǎn)品系列；上汽奧迪車型包括A7L、Q6、A5L Sportback等產(chǎn)品系列，以及AUDI品牌首款車型奧迪E5 Sportback。

面對(duì)汽車產(chǎn)業(yè)電動(dòng)化、智能網(wǎng)聯(lián)化的技術(shù)變革，上汽大眾持續(xù)推動(dòng)轉(zhuǎn)型升級(jí)和新能源產(chǎn)品的研發(fā)，已相繼推出途觀L插電式混合動(dòng)力版、帕薩特插電式混合動(dòng)力版、ID.4 X、ID.6 X、ID.3、奧迪Q5 e-tron以及奧迪E5 Sportback等多款插電混動(dòng)、純電車型，并將繼續(xù)拓展新能源產(chǎn)品的矩陣。

作為國(guó)內(nèi)歷史最悠久的汽車合資企業(yè)之一，上汽大眾參與并推進(jìn)了中國(guó)現(xiàn)代汽車工業(yè)從起步到融入全球汽車產(chǎn)業(yè)的共同發(fā)展與共創(chuàng)共贏，也形成了完善的體系能力。

在產(chǎn)品研發(fā)方面，上汽大眾培養(yǎng)了一支高效率、高素質(zhì)的研發(fā)隊(duì)伍，建立了功能完善、具備國(guó)際水平的技術(shù)中心，包括綜合性試車場(chǎng)、造型中心、試制中心、零部件試驗(yàn)中心、碰撞中心、排放試驗(yàn)中心、聲學(xué)試驗(yàn)中心、電磁兼容中心等研發(fā)配套設(shè)施；依托高效嚴(yán)謹(jǐn)?shù)漠a(chǎn)品開發(fā)體系和流程，形成了能充分滿足中國(guó)用戶出行需求、創(chuàng)造最佳客戶體驗(yàn)的整車自主研發(fā)能力，在新能源、智能駕駛、智能座艙和移動(dòng)在線服務(wù)領(lǐng)域的技術(shù)創(chuàng)新能力。

在質(zhì)量管理方面，上汽大眾始終秉持“質(zhì)量是上汽大眾的生命”這一質(zhì)量方針，上汽大眾建立了完善、嚴(yán)謹(jǐn)、高效的產(chǎn)品全生命周期質(zhì)量管理體系，貫穿研發(fā)、規(guī)劃、生產(chǎn)、銷售和售后服務(wù)等業(yè)務(wù)流程，并延伸到供應(yīng)商體系。以用戶視角審視產(chǎn)品和服務(wù)質(zhì)量，加強(qiáng)產(chǎn)品全價(jià)值鏈和全生命周期管理，不斷提升產(chǎn)品可靠性和用戶滿意度。憑借在質(zhì)量管理方面的優(yōu)異表現(xiàn)，上汽大眾多次榮獲“全國(guó)質(zhì)量獎(jiǎng)”、“上海市市長(zhǎng)質(zhì)量獎(jiǎng)”等質(zhì)量領(lǐng)域的重量級(jí)獎(jiǎng)項(xiàng)。

在營(yíng)銷服務(wù)方面，上汽大眾建設(shè)了布局廣泛的銷售與售后服務(wù)網(wǎng)絡(luò)，為全國(guó)各地客戶提供專業(yè)、便捷的服務(wù)。隨著當(dāng)前生活方式、零售業(yè)態(tài)等方面發(fā)生的深遠(yuǎn)變革，上汽大眾加速拓展全新的營(yíng)銷與服務(wù)生態(tài)，多種直連方式與線下渠道聯(lián)動(dòng)，為用戶實(shí)現(xiàn)互通的閉環(huán)體驗(yàn)。大眾品牌以ID.純電家族為契機(jī)，構(gòu)建全新的營(yíng)銷模式，ID. Store新零售業(yè)態(tài)正穩(wěn)步推進(jìn)。上汽奧迪渠道布局與服務(wù)體系也在持續(xù)發(fā)展與迭代升級(jí)，構(gòu)建了品牌旗艦中心“奧迪進(jìn)取匯”，區(qū)域品牌中樞的奧迪之城、遍布全國(guó)的奧迪都市店以及“上汽奧迪用戶中心”，組成多形態(tài)的復(fù)合型網(wǎng)絡(luò)，為用戶構(gòu)建了立體的體驗(yàn)終端。

與此同時(shí)，上汽大眾將ESG（環(huán)境、社會(huì)、公司治理）理念融入發(fā)展戰(zhàn)略，推進(jìn)企業(yè)長(zhǎng)期可持續(xù)發(fā)展，并重點(diǎn)關(guān)注綠色轉(zhuǎn)型和碳減排工作。基于國(guó)家碳達(dá)峰路徑和大眾汽車集團(tuán)“goTOzero”理念，上汽大眾致力于推動(dòng)全價(jià)值鏈和全過(guò)程的二氧化碳減排，實(shí)現(xiàn)“環(huán)境零影響工廠”目標(biāo)，目前上海基地已實(shí)現(xiàn)100%使用可再生電力并實(shí)現(xiàn)效能提升。此外，上汽大眾還積極踐行回報(bào)社會(huì)、造福社會(huì)的理念，廣泛參與教育、環(huán)境、安全、社區(qū)和緊急救災(zāi)等領(lǐng)域的社會(huì)公益事業(yè)，開展包括希望學(xué)校建設(shè)、素質(zhì)教育支持、生態(tài)環(huán)境保護(hù)、社區(qū)和諧共建等在內(nèi)的公益項(xiàng)目。

未來(lái)出行，為你而來(lái)。在汽車行業(yè)轉(zhuǎn)型變革的新時(shí)期，上汽大眾將堅(jiān)持以創(chuàng)新驅(qū)動(dòng)發(fā)展，并始終以市場(chǎng)為導(dǎo)向，不斷提升用戶滿意度，打造“值得信賴、最具價(jià)值、富有創(chuàng)新精神的汽車合資企業(yè)”。

SAIC VOLKSWAGEN AUTOMOTIVE CO., LTD.

Introduction

SAIC VOLKSWAGEN AUTOMOTIVE CO., LTD. (SAIC VOLKSWAGEN) is a joint venture founded by SAIC Motor from China and Volkswagen Group from Germany, each holding a 50% stake. SAIC VOLKSWAGEN, headquartered in Shanghai, was founded in October 1984, with a total production and sales nearly 30 million vehicles.

SAIC VOLKSWAGEN offers a wide range of vehicles catering to different market segments, including Sedan, SUV, and MPV, with a diverse lineup of more than 30 models under VW, AUDI, and SKODA. The VW brand covers popular models such as Polo, Lavida XR, Lavida, Lamando, Passat Family, Tiguan Family, Teramont Family, Tharu Family, Touran, Viloran, and fully-electric ID. Family. SAIC Audi offers models including A7L, Q6, A5L Sportback and AUDI E5 Sportback.

In response to the technological changes in the automotive industry towards electrification and smart connectivity, SAIC VOLKSWAGEN has been actively promoting transformation and upgrade, with a focus on the development of new energy products. It has launched several PHEV and BEV models, including Tiguan L PHEV, Passat PHEV, ID.4 X, ID.6 X, ID.3, Audi Q5 e-tron and AUDI E5 Sportback, with plans to continue expanding its new energy product lineup.

As one of the oldest automotive joint ventures in China, SAIC VOLKSWAGEN has played a key role in the evolution of China's modern automotive industry, guiding it from its early days to becoming a vital part of the global automotive sector, while building a robust system of capabilities.

Over the years, SAIC VOLKSWAGEN has vigorously pursued research and development initiatives. The company has trained a highly skilled R&D team and established a globally leading tech center with versatile functions. SAIC VOLKSWAGEN's R&D facilities include test fields, modeling center, product preparation center, component testing center, crash test center, emission testing center, acoustic experiment center, and electromagnetic compatibility center. Relying on an efficient and rigorous product development system and process, SAIC VOLKSWAGEN has developed independent automobile R&D capabilities that cater to the mobility needs of Chinese users, ensuring the best consumer experience. Another result of these efforts is the remarkable technological innovation capabilities in areas of NEV, intelligent driving, intelligent cockpits and mobile online services.

When it comes to quality management, SAIC VOLKSWAGEN consistently upholds the belief that “Quality is the lifeline for SAIC VOLKSWAGEN.” The company has established a comprehensive, rigorous, and efficient quality management system that covers the entire product life cycle, spanning business processes such as R&D, planning, production, sales, and after-sales service, while also extending to the supplier system. With efforts to evaluate product and service quality from the user's perspective and enhance management across the entire value chain and product life cycle, SAIC VOLKSWAGEN’s exceptional performance in quality management has been repeatedly recognized with various prestigious awards, including the “China Quality Award” and “Shanghai Mayor Quality Award.”

In terms of marketing and services, SAIC VOLKSWAGEN has made significant progress in establishing an extensive sales and after-sales service network that caters to customers nationwide. Recognizing the substantial changes in today's lifestyles and retail formats, SAIC VOLKSWAGEN has intensified its efforts to explore new marketing and service strategies, creating a seamless experience for users through a combination of online and offline channels. With the launch of the fully-electric ID. Family, VW has introduced a new retail model for the ID. Family, and is steadily advancing ID. Store, an innovative retail format. In a continuous effort to upgrade its channels and services system, SAIC Audi has established a new flagship store "Audi House of Progress," the regional brand center known as Audi City, as well as Audi Urban Stores and SAIC Audi User Centers across the country, all aiming to provide a diverse network that delivers seamless user-centered experiences.

ESG (Environmental, Social, and Governance) principles are also integrated into the company's development strategy to promote long-term sustainable growth, with a particular focus on green transformation and carbon reduction efforts. Aligned with the national path to carbon peak and Volkswagen Group's "goTOzero" concept, SAIC Volkswagen is committed to reducing carbon dioxide emissions throughout the value chain and the production process, striving to achieve the goal of "having factories with zero environmental impact.” The Shanghai base now operates entirely on renewable energy and has achieved increased efficiency. Moreover, the company actively contributes to society and engages in philanthropic endeavors in various areas such as education, environment, safety, community development, and emergency disaster relief. Public welfare projects undertaken include the construction of Hope Schools (philanthropic schools for underprivileged children in China), essential-qualities-oriented education, ecological environment protection, and community harmony promotion.

SAIC VOLKSWAGEN is committed to transforming mobility with the user needs in mind. In the new era of transition and revolution in the automotive industry, the company will continue to prioritize innovation-driven development, stay oriented to the market trends, enhance user satisfaction, and build a “reliable and innovative automotive joint venture with the highest value.”